Bel-Oro
MISSION: Recognition as the brand leader in worldwide designer jewelry.
Bel-Oro, literally defined as beautiful gold, is Richline's trend brand of imported fashion gold jewelry from throughout the world, primarily featuring internationally recognized designers. The Bel-Oro tradition of Karat Gold and Sterling Silver taste is exemplified by its presence in only the finest jewelry stores. The Brand continually introduces America to the high fashion jewelry and artistry of Europe and the world. Bel-Oro's collections are built on artistic imagination and craftsmanship of the finest artisans worldwide. The look and feel, of Bel-Oro's collections, creates a strong consumer following.
Featured Collections
M.A.D.E