Finecraft

MISSION: To be Canada's leading provider of stylish, quality, and affordable jewelry in the middle market. The company's dedication to teamwork, flexibility, reliability and above all, cost saving initiatives ensures Finecraft's long term success. Now as part of Richline, our goal is to provide a Canadian platform for all Richline brands.

For over 35 years, Finecraft has been Canada's leading brand of affordable diamond and stone set jewelry. Catering to large volume retailers across the country, we have made style, quality and value the cornerstone of our marketing efforts. At the consumer level, giving the customer access to elegant, timeless, classics at unexpected opening price points in karat gold jewelry has always been our key initiative. At the retail level, giving the retailer customized merchandise and a complete product mix at entry level pricing both delivers excitement and drives much needed traffic into their stores. All this creates a winning formula for everyone involved.